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As AI adoption spreads across marketing, the phrase “AI-native agency” is starting to get used very loosely. An agency that uses ChatGPT for drafts, image-generation tools for creatives, or automation software to reduce repetitive work is not automatically AI-native. An AI-native marketing agency is something structurally different. It has an AI product at the core of its delivery model — a system that does not simply assist people with isolated tasks, but helps orchestrate r