How AI Workflows Are Changing the Game for SMB Marketers

What Are AI Marketing Workflows?

AI workflows are structured processes where AI tools assist or automate parts of the marketing cycle—from content ideation to distribution and performance tracking.

Benefits for SMBs

• Reduced workload and turnaround times

• Cost savings from automation

• Consistent and scalable output

Mahi Mahi’s Workflow Philosophy

We combine tools like generative AI, SEO analyzers, social schedulers, and performance dashboards into one cohesive flow—empowering our team to act fast, and think smarter.

A Simple AI Marketing Workflow for SMBs

Here’s an overview of how AI can be integrated into an SMB marketing workflow:

Strategy Planning

Research trends, competitor gaps, and generate campaign ideas.

Content Creation

1. Generate blog drafts, ad copy, or video scripts with specialized tools.

2. Use AI image generators for design moodboards.

Review & Refinement

1. Implement grammar checkers and SEO optimization to polish

2. Human edits finalize the voice and structure.

Publishing & Scheduling

1. Automate publishing across platforms.

2. CMS integrations auto-publish blog and web content.

Performance Monitoring

1. Connect Google Analytics, Meta Ads Manager, and AI dashboards for real-time insights

2. Set alerts for key performance indicators.

Continuous Optimization

Use feedback loops and data to retrain prompt banks, refresh content, and retarget campaigns.